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What Should Apple do to Boost iPhone Sales?

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Apple ended up having a bit of a rough end to its 2018. Unfortunately for the company, the start of 2019 hasn’t been all rainbows and butterflies, either . Yesterday saw some pretty explosive news. The company made a public statement warning investors, analysts, and rubberneckers that the first fiscal quarter was going to be much, much weaker than previously expected due to simply not selling enough iPhones. Apple had a variety of reasons why people weren’t upgrading, including a rough upgrade market in greater China, weak sales in developing markets, and even its $29 battery replacement program. So Apple is doomed! Doomed ! Well, unless you look at all the other things that Apple is still doing very well. For instance, Apple said that iPhone activations in the United States and Canada set a record this holiday season . And now, just today, Apple confirmed that the App Store had a record-breaking holiday (again), and saw the single highest sales in a single day ($322 millio...

How do You Think Apple Did in 2018?

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The year-in-reviews are flooding in (unless you are an Apple Music subscriber and don’t use a separate app!), along with looking back at all the things the company launched over the last 12 months. Was this year as exciting as the last? Maybe! We might not have gotten a brand new iPhone design like last year and the iPhone X, but we did get the colorful options with the iPhone XR. More than that, though, Apple’s other iPhone manages to actually feature worthwhile specs across the board without shoving a huge price tag in customers’ faces. We did also get new Macs with the Mac mini and the brand new, redesigned MacBook Air. And then what feels like forever ago we finally saw Apple launch its first smart speaker, the HomePod. And then there’s the sixth-generation iPad with Apple Pencil support, which is actually a really nice device in the hand and also doesn’t break the bank. The MacBook Pro saw itself a nice upgrade in 2018, and Apple launched new software...